How to Use Google Trends For SEO & Content Marketing

03 Dec 2022

Google Trends is a great tool to identify and track topics of public interest. The site is a powerful tool for content strategy and market analysis, keyword research, competitor monitoring and identifying new topics for content marketing. Often people use it for blog posts or articles based on the assumption that something that is trending on Google is relevant to the general public right now. However, this might not always be the case. Marketers and PR professionals can use Google Trends to find out which topics are popular with their target audience so that they can create new content (or ads) accordingly. Here are some ways you can use Google Trends for SEO and Content Marketing.

Understand Which Topics Are Relevant To Your Audience

Google Trends can assist you in determining which topics are most popular among your target audience. This will allow you to better segment your audience and create more content that is more relevant to them. You could also use Google Trends to learn about topics your target audience is interested in but doesn’t necessarily engage with right now. For example, if you’re creating fitness content, you’ll notice that there are hundreds of thousands of searches per month for terms like “fitness,” “weight loss,” and “gym workouts.” However, there are far fewer searches for “vegan recipes”,”vegan meal prep”, “vegan snacks”, and other related topics to which you can direct your attention.

Track Which Topics Are Relevant To Your Competitors

Google Trends can help you track what topics your competitors are focusing on. You can enter your competitors’ website URLs in Google Trends to see what topics their content is popular for. From there, you could try to create more relevant content for your audience by focusing on the same topics. This also helps you identify topics that may be a good fit for guest posts and link building. You can also use Google Trends to track what topics your competitors are ignoring or not engaging with at all, which are opportunities for you to stand out.

Monitor What’s Hot In The Media For SEO & Content Marketing

You can use Google Trends to track what topics are trending in the media. For example, if you are creating content on artificial intelligence, you can check if the topic has been discussed in the media recently. If yes, you can check if the coverage is positive or negative, and use it as an opportunity to address any misconceptions. You can also use Google Trends to find out what people have been reading or watching so you can write more engaging content that addresses those topics. If you write about fitness, you can see what fitness-related articles are trending on sites like BuzzFeed and Cosmopolitan, and see if there are any insights you can glean from them.

Find Out What Keywords People Are Using

Google Trends can also help you identify which keywords people are using to search for topics. You can use these keywords to create more relevant content and increase your organic search traffic. Keep in mind that the volume for a keyword is not the same as the percentage of people using that keyword. For example, the keyword “pizza delivery” may have a higher volume than the keyword “pizza takeaway” but a lower percentage of people using it.


Google Trends is a great tool to understand what topics, issues and news are trending among your audience. However, it is important to not to assume that if something is trending now, it will be relevant to your audience next week or next month. For best results, use it to understand what topics are relevant to your audience right now so that you can create the most relevant content for them. So, the next time you are stuck for ideas, head to Google Trends to find some inspiration.

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