Lead Generation Statistics For Marketers 2022

03 May 2022

Lead generation, the act of identifying and cultivating new potential customers, continues to be a key focus for businesses and marketers right now. But with so many businesses out there competing for sales leads, how do you stand out from the crowd?

To help you to rise to the challenge, we’ve put together a few important lead generation statistics to inform your strategy. These statistics show you the state of lead generation, how it’s changing, and highlight some new trends that you need to be aware of.

If you want your business to grow and thrive in 2022, then you’ll need to focus on generating leads. Here’s three eye-opening statistics to inform your strategy.

  1. According to Hubspot, 61% of marketers say that generating traffic and leads is their biggest challenge.


  1. Marketers are focusing heavily on lead generation: 53% report spending at least half of their budget on lead gen efforts, but only 34% spend less than half their budget on it. (Source: BrightTALK).

  1. Only 18% of marketers think that outbound practices provide the highest-quality sales leads; inbound lead generation has become the new norm. (Source: Hubspot)

If you want to stay ahead of the game, our team at VIIRL will work with you to tailor dedicated lead management agency tools that work for your business. Schedule a free consultation today to get a demo of our products!