The global on-demand home service market is expected to grow by USD $4.75 billion by 2026. This means that there will be a surge in demand for services like plumbing and HVAC, which are critical for everyday life and the average homeowner. What are some of the forces driving this massive increase in demand for home care/design, repair and maintenance, and health and beauty services?
The market is growing due to the growing popularity of on-demand home services, which offer numerous benefits. The various digital marketplaces that provide access to such services are one type of on-demand service for the home available online. The benefits of these services, such as their convenience and accessibility, are increasing demand. Online on-demand home services platforms also facilitate communication between customers and service providers, as well as financial transaction processing. Customers appreciate how simple this payment method is to use. As a result of the benefits of online on-demand home services, demand is expected to drive market growth over the next five years.
However, the growth of the online on-demand home services market is being hampered by fierce vendor competition. Unorganized vendors face several challenges, including the inability to maintain standard service quality while also ensuring transparency and on-time performance.
So, how can HVAC and plumbing companies differentiate themselves in a potentially oversaturated marketplace with multiple platforms and other businesses to contend with? These are some tried-and-true techniques that have helped many HVAC & plumbing businesses succeed.
In today’s world, being easily searchable online is critical. Make yourself available to prospective clients. In other words, you want your company to appear when people search Google for “air conditioning service near me.” In any other case, those customers will go to a competitor. You’ll need a user-friendly and well-organized website, as well as a Google Business listing, for this. Your website will be your customers’ first impression of your company. If your booking system appears clumsy and difficult to use, customers may be discouraged from making reservations with you.
However, aesthetics alone will not ensure the success of a website. It is also critical to have a mobile-friendly website design. Why? Web pages must be optimized for mobile viewing, which means designing the site with the different screen sizes of smartphones and tablets in mind. How many times have you attempted to access a website from your mobile device only to be met with a jumbled menu and/or missing content? This means that the site was not designed with mobile devices in mind. Mobile devices now account for more than half of all website traffic. Fortunately, most website creation tools will generate a mobile-friendly version of your site automatically.
It’s not enough to just launch a website; your company needs a solid online presence. If you can establish yourself as a reliable source of information for your target audience, they will come to you eagerly for guidance.
Newsletters and blogs are great ways to keep in touch with your audience. You can add a blog to your website to give people a glimpse into your worldview and character. Maintaining a cordial relationship with your clientele requires your active encouragement of commenting.
After you’ve mastered your website and social media accounts, it’s time to move on to digital advertising. This could include using paid advertising platforms such as Google Ads or paid social media promotions, such as Meta Business Suite. Using Google Ads, you can quickly and easily increase your visibility in search results. So, if someone searches for “air conditioning maintenance near me,” your ad might appear.
There is a wealth of information available online for those who are unfamiliar with digital ads. Of course, you could do it yourself or hire someone to do it if you have the funds.
Both digital and traditional marketing materials can benefit the trades industry. How often do you search for the HVAC company’s magnet or flip through the drawers in your kitchen for their brochure? Remember to supplement your online marketing with printed materials to hand out to customers. The same is true when using them as a letter drop!
In 2022, your business will be light years ahead of the pack if you can find ways to be inventive. If you’re looking for more ways to make your business stand out, digital marketing and lead generation agencies are a great option. Here at VIIRL, we care about the prosperity of your HVAC/plumbing company. Get in touch with us today for a consultation, and we’ll make sure you have all the resources at your disposal to thrive in the modern digital era!