Reddit is now allowing brands to purchase “Trending Takeover” ads giving the advertisement 24 hours on the popular trending tab. The ad leads to a landing page with related discussion based on the keywords from the advertisement. This new way to advertise on Reddit gives brands a way to achieve more traction and be part of the birth of new cultural trends. It lets brands engage more with users and provides opportunities to be more authentic in their advertising. Over 30% of Redditt’s total searches come from the popular feed, it is an effective and efficient way to reach niche and interested audiences. As Marketing Land iterates, this new ad format allows brands to “build top-of-funnel awareness right to the top-trending topics and issues.”
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