Twitter has just rolled out a new feature for advertisers, video ad bidding. This allows advertisers to run 15 second or fewer video ads only being charged if it is viewed for at least 6 seconds with the pixels at 50%. According to Marketing Land, Twitter’s focus in designing this feature was those who care about the completed view metric but are attempting to get more into the mobile-first idea, developing short assets best for in feed viewing. While this new feature gives companies the option to run the shorter more user-friendly video ads, they can still run a longer creative with the previous pricing. The shorter ads options are hoping to appeal more to companies who are trying to obtain larger view rates. Brands involved in the test of the feature are reporting a 22% increase in views on their video ads.
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