Nextdoor has announced the launch of its expanded self-serve ads platform. This will provide capacity for more SMBs to reach their audiences with in-app promotions.
Nextdoor has offered various ad options for some time, but this new platform is designed to make it easier than ever for businesses to log-in, create and launch a Nextdoor ad campaign, including simplified creation and performance stats, all in one place.
It has been reported that nearly 1 in 3 US households have a presence on the app. Most of its users are also increasingly keen to support local businesses.
As a result, for many small business owners who want to interact with their local community and funnel local leads to their brands and enterprises, Nextdoor may be a viable option to consider.
However, this self-service option is still limited in the type of campaigns and budgets that can be run. It is also important to consider that unless your company has the time and resources available to actively manage your campaign, as well as to optimize your ad spend against other lead gen platforms, it is recommended that you consult with an agency with a successful track record upon this rising social network. For more information on how VIIRL can help, as well as a free consultation, click below.