We’re thrilled to share some exciting news—VIIRL Marketing has officially acquired the Yelp Division of Phoenix Online Advertising.
This strategic move expands our footprint in the home services marketing space and welcomes a new group of plumbing, piping, and sewer repair professionals into the VIIRL family. We’re honored to continue supporting their success by helping them generate more leads, improve response times, and grow their businesses through better marketing.
Why This Matters
Digital marketing is playing a bigger role than ever in how service-based businesses connect with customers. At VIIRL, our mission is to make sure every client, not just big brands, can take full advantage of the tools and technology that drive measurable growth.
This acquisition strengthens that mission by expanding our client base and continuing to build on our back-to-back wins as Yelp’s Advertising Partner of the Year in 2023 and 2024.
What New Clients Can Expect
All clients coming to VIIRL from Phoenix Online Advertising’s Yelp division will now have access to:
- AI-driven Yelp Lead Autoresponder to follow up instantly and consistently
- Yelp Lead Follow-Up Tool that ensures no lead slips through the cracks
- Lead Cloud Reporting Suite for crystal-clear insights into campaign performance and ROI
These tools, combined with our expert account management and deep experience in the Yelp ecosystem, help clients convert more leads and run more efficient marketing programs—without taking time away from running their businesses.
Aligned Visions, Seamless Transition
We’re grateful for the trust Phoenix Online Advertising has placed in VIIRL to support these clients moving forward. Their team has built a strong foundation, and we’re proud to continue that legacy by delivering outstanding service and results.
“This investment represents a new chapter for VIIRL as we complement our organic growth with strategic acquisitions that fit nicely into our current business model. We look forward to continued growth and making strategic investments,” said Jed Winkler, President and COO of VIIRL Marketing.
The team at Phoenix Online Advertising will continue doing great work in their areas of strength, including SEO, PPC, and graphic design. We wish them continued success and thank them for their collaboration in making this transition smooth for everyone involved.
Looking Ahead
As VIIRL continues to grow, we remain focused on serving our clients with excellence, transparency, and innovation. We’re also actively exploring other partnership opportunities with agencies who share our values and passion for results-driven marketing.
If you’re a marketing agency interested in exploring a cultural and strategic fit with VIIRL, let’s talk.
Welcome to VIIRL!
To our new clients: Welcome! We can’t wait to help you hit your lead gen goals and make your marketing work even harder for you.
Contact us with any questions or to schedule your onboarding call.
