RoofingSpeciaty Digital Marketing
When a roof leaks or storm damage hits, homeowners move quickly. We help roofing contractors stand out locally, win high-intent demand, and turn marketing into consistently booked projects.
More Leads. Bigger Jobs.Measured Growth.
Built for Roofing. Engineered for Growth.
Stop Chasing Roofing Leads.Start Booking Jobs
Roofing isn’t a part-time gig. It’s about responding fast, capturing high ticket jobs (think full roof replacements, storm-restorations, commercial installs) and staying busy in all seasons. That’s where VIIRL steps in:
Multi-Channel Dominance
Google, Yelp, Thumbtack, Angi, and Nextdoor—optimized in one system.
Comprehensive CRM Integration
Lead Cloud syncs with CRM’s like ServiceTitan, Jobber, or Housecall Pro.
No Missed Inquiries
Auto-response + Ghost-Lead Follow-Up cover gaps when your team can’t.
No Long-Term Contracts
Grow because you see results, not because you’re locked in.
MaximizeEvery Channel
VIIRL’s top-tier partnerships deliver results that improve performance across every channel by leveraging each channel’s unique strengths. Rather than managing channels separately, VIIRL puts your roofing business at the core, bringing insights together to create custom marketing strategies designed to generate the strongest possible returns.
Your Schedule Deserves High-Value Jobs—Not Just Volume.
Marketing Designedfor Your Trade
High-Intent Lead Capture
Connect with homeowners actively searching for roofing services.
Always-On Lead Response
Immediate replies to every inquiry at any hour so no opportunity slips away.
Clear ROI Reporting
See exactly which leads turn into completed roofing work and real revenue.
*CRM integration required.
Growth-Ready System
Whether you run one crew or many, the system stays efficient and profitable.
Scale Your Business with Confidence
Whether one-truck or multi-region, we scale with you.
We help roofing companies win the right jobs—
no more wasting time on tire-kickers.
AI Auto Responder
24/7 auto-response on key lead engagement platforms.
Ghost Lead Follow-Up
Reactivate cold leads and turn them into booked jobs.
Features That DriveRoofing Revenue
- Pay-Per-Click (PPC) & Local Service Ads (LSA) – Appear when someone searches “roof replacement near me” or “storm damage roofing.”
- Pay-Per-Lead (PPL) Models Available – For better control over lead volume and cost.
- Custom Creative & Branding – Stand out in a saturated market with professional visuals and messaging.
- Lead Cloud Dashboard with True Revenue Attribution – Know which jobs, and campaigns generate your highest margins. *CRM integration required.
- Direct CRM Integration – Leads move directly into your dispatch system and track through to invoice.
Case Study: Acme Roofing Services
Proven Resultsfrom Roofing Clients
$300k
In new business revenue generated
10x
Return on advertising spend (ROAS)
200+
Qualified Leads
Why Roofing ContractorsChoose VIIRL
- Trade-Focused Expertise – We specialize exclusively in home-service trades: roofing, HVAC, plumbing, electrical.
- Transparent ROI Metrics – Stop tracking clicks. Start tracking actual roofing jobs, dollars, and growth. *CRM integration required.
- Monthly Flexibility – You stay because you see value—not because you’re locked into a contract.
- Technology & Partnerships Built for the Trade – Rated systems and platforms designed for roofing contractors (not retail).
- Scalable for Any Growth Stage – From local single-crew outfits to multi-location enterprises.
Ready to Turn Clicks Into Calls -And Jobs?
Turn Leads Into Roofing Projects — Automatically
Imagine your crews booked ahead, your schedule full, your trucks rolling, and your marketing cost justified because every lead becomes a profitable job. That’s what roofing marketing done right looks like.
Frequently Asked Questions
How do I succeed on Yelp, Thumbtack, and Angi?
Success on Yelp, Thumbtack, and Angi requires strong profiles, fast responses, and smart targeting. High-quality photos, clear service descriptions, and accurate categories help you rank higher. Quick follow-up boosts visibility and conversion, and filtering out poor-fit leads keeps your spend efficient. When done together, these platforms can drive consistent, high-intent customer inquiries.
Do you manage ad campaigns on Yelp, Thumbtack, and Angi?
Yes. VIIRL manages your targeting, bidding, budgets, creative, and service categories. We optimize campaigns based on real conversion data, not just clicks, ensuring you attract qualified leads at the lowest cost. Our team continuously adjusts spend and targeting to maximize ROI across all three marketplaces.
Can VIIRL improve my profiles on Yelp, Thumbtack, Angi and other lead marketplace platforms?
Yes. We optimize photos, descriptions, service categories, pricing details, service areas, and reputation signals to increase your visibility and credibility. Strong profiles drive more impressions, higher placement in search results, and better lead quality. Profile optimization often improves both ranking and ROI without increasing ad spend.
Can VIIRL improve my profiles on Yelp, Thumbtack, Angi and other lead marketplace platforms?
Yes. We automate lead syncing into your CRM so every inquiry appears instantly with full data. This prevents missed opportunities, improves response time, and keeps your pipeline clean. Automated routing also ensures each lead goes to the right team member for faster follow-up and higher close rates.
How important is lead response time?
Lead response time is critical. Faster replies improve your rankings, lower your cost per lead, and dramatically increase booking rates. Most leads choose the first business that responds, and marketplace algorithms reward quick engagement. Automating your response ensures you never lose qualified customers due to slow follow-up.
How fast does Lead Close Pro respond to leads?
Lead Close Pro typically responds within 15 seconds and often even faster. Instant engagement improves conversion rates, increases platform rankings, and reduces the chances of losing a customer to competitors. Fast responses are one of the strongest predictors of booked jobs.
Can Lead Close Pro book appointments?
Yes. Lead Close Pro can book appointments when customers click the booking link provided in the chat. Your CRM configuration determines how deeply the scheduling integrates, ensuring the process aligns with your workflow and availability.
Does Lead Close Pro integrate with my CRM?
Yes. Lead Close Pro integrates with ServiceTitan, Jobber, Housecall Pro, Salesforce, HubSpot, and other major CRMs. This ensures all leads, conversations, and bookings sync into one system for better tracking and faster follow-up.
What is Ghost Lead Follow-Up?
Ghost Lead Follow-Up is an automated system that re-engages missed, cold, or unconverted leads. It sends strategic follow-up messages to revive interest, schedule appointments, and recover leads that would otherwise be lost.
What is Lead Cloud?
Lead Cloud is a reporting and visibility platform that tracks performance across every marketing channel in real time. It shows how each source contributes to leads, booked jobs, and revenue, giving you a complete view of your marketing efforts.
Does VIIRL require long-term contracts?
No. VIIRL operates on a month to month model with nearly all clients. You stay because the results are strong, not because you are locked into a commitment. This structure keeps our team fully accountable and focused on continuous performance.
Is VIIRL onboarding complicated?
No. VIIRL manages all setup, integrations, messaging, tracking, and optimization. The onboarding process is structured, guided, and simple for your team. We handle the heavy lifting so you can start seeing results as quickly as possible without technical headaches.
What does VIIRL’s pricing look like?
Pricing varies based on services and scope. All pricing is transparent and requires no long-term commitments. We provide clear proposals that outline exactly what you receive so you can make confident, informed decisions.
Does VIIRL offer bundled services?
Yes. Many clients bundle SEO, PPC, website development, CRM integration, and marketing automation. Bundling increases performance, improves attribution, and creates higher ROI because every part of your marketing works as one unified system.
How quickly will I see results from working with VIIRL on paid ad campaigns and SEO?
Paid ads deliver impact quickly, often within days or weeks. SEO typically begins gaining meaningful momentum within 90 to 120 days. Most clients experience strong long-term growth when combining both channels for consistent demand generation.
Get a Free Marketing Audit
We’ll come to the table with actionable insights you can use with or without us. Whether you decide to partner with VIIRL or not, you’ll leave our conversation with information that will better your business.
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