Lead CloudReporting Software
In the trades, data should do more than fill a spreadsheet; it should drive profit. Use Lead Cloud to track every lead, prove every dollar, and optimize every job.
Total Visibility. Real ROI.Smarter Growth.
Total Visibility. Real ROI.Smarter Growth.
The Source of Truth forHome Service Digital Marketing ROI
Lead Cloud unites your marketing channels, booked jobs, and real revenue into one transparent reporting system. No guesswork. No blind spots. Just clarity that helps you scale smarter and spend better.
Lead Cloud shows exactly what’s working and what’s wasting budget so you can grow with confidence.
*CRM access or revenue matchback data required.
what lead cloud delivers
Every Lead Tracked. Every Job Proven.Every Dollar Accounted For.
Unified Data Dashboard
All your data connected and visualized in one platform. Compare lead quality, booked jobs, and ROI across Google, Yelp, Thumbtack, Angi, Meta, and more.
- View Revenue and Actual Booked Jobs in near-real time.*
- Analyze performance over monthly, quarterly, and year-to-date timelines.
- Drill down by service type, or location for actionable insights.
*CRM connect required
Real Revenue Attrbution
Stop Guessing which campaign drove that job. Lead Cloud matches paid jobs directly to their source, showing true return on every marketing dollar.
- See Split Campaign Revenue for multi-channel performance clarity.
- Track ROAS (Return on Ad Spend) to know exactly what's paying off.
- Monitor Cost per Conversion to control spend and scale smart.
*CRM connect required
Service Titan Enhanced Insights
See what’s driving high-value jobs in real time. Shift budgets instantly. Optimize campaigns based on actual profitability, not vanity numbers.
- Measure Lead-to-Job Conversion Rate to see how well leads become paying customers.
- Track Booking Rate to understand responsiveness and close performance.
- Identify your Cancellation Rate to fix leaks in your job pipeline.
Multi-Location Clarity
Whether you serve one city or twenty, Lead Cloud breaks down performance by service type, and market area, giving you a roadmap for scalable growth.
Lead Phone Numbers Extracted
140
- Easily see how many real phone numbers VIIRL's Lead Close Pro secured for your CSR team each month.
- Understand COM% (Cost of Marketing) per channel to pinpoint profit margins.
- Compare Average Revenue generated by job type.
See Lead Cloud Live
The Lead Cloud Advantage
Built and Engineeredfor Truth.
Channel Comparison
Instantly see which platforms produce booked jobs, not just clicks.
Predictive Insights
Learn which campaigns to scale before competitors catch on.
Complete Transparency
From first lead to final invoice, every metric is visible and measurable.
See What's Really Driving Your Business
Turn Your Marketing Data Into a Growth Strategy.
With Lead Cloud, you'll know:
- Which channels generate the highest-value jobs
- Which services produce the most repeat customers
- Which campaigns deserve more spend and which to pause
Powered byVIIRL Intelligence
Lead Cloud is powered by VIIRL Intelligence, the data engine that learns from thousands of campaigns to make every dollar work harder. It doesn’t just report results, it helps create them.
AI-Driven Optimization
Predictive analytics focus spend where it converts best.
Continuous Learning
The system gets smarter with every campaign.
Automated Insights
Turn raw data into clear actions you can use instantly.
SeeLead Cloudin Action
Your Marketing. Your Jobs. One Clear Picture.
Lead Cloud brings every piece of your business together. Ad spend, calls, leads, jobs and revenue into one transparent platform designed to make contractors unstoppable.
Frequently Asked Questions
What is Lead Cloud?
Lead Cloud is a reporting and visibility platform that tracks performance across every marketing channel in real time. It shows how each source contributes to leads, booked jobs, and revenue, giving you a complete view of your marketing efforts.
Why is Lead Cloud valuable?
Lead Cloud shows which channels generate real revenue so you can invest more in what works and eliminate what does not. By connecting leads to booked jobs, it gives clear attribution and accurate ROI across all advertising platforms.
Does Lead Cloud integrate with my CRM and Paid Ad tools?
Yes. Lead Cloud connects with your CRM and paid advertising tools to consolidate performance data into one dashboard. This makes it easy to see which campaigns, platforms, and keywords drive actual revenue.
What is Attribution Tracking?
Attribution tracking is the process of identifying which marketing campaigns, channels, and touchpoints influenced a lead to convert. It connects each lead and deal back to the ads, platforms, and keywords that generated them, so you can clearly see what’s driving real pipeline and revenue.
What is COM% (cost of marketing), and how do you calculate it?
COM% (Cost of Marketing) measures how much you spend on marketing to generate revenue. It’s calculated by dividing total marketing spend by total revenue over the same period, then multiplying by 100. This helps you understand marketing efficiency and compare performance over time.
Can VIIRL improve my profiles on Yelp, Thumbtack, Angi and other lead marketplace platforms?
Yes. We optimize photos, descriptions, service categories, pricing details, service areas, and reputation signals to increase your visibility and credibility. Strong profiles drive more impressions, higher placement in search results, and better lead quality. Profile optimization often improves both ranking and ROI without increasing ad spend.
How do you make Yelp ads more profitable?
We increase Yelp ad profitability through precise targeting, stronger profiles, optimized budgets, and automated lead responses. Better category selection and bidding reduce wasted spend. Profile improvements enhance ad quality scores, and instant responses raise conversion rates. Together, these changes significantly improve cost per lead and cost per booked job.
Can Thumbtack become a predictable revenue stream?
Yes. With proper optimization, smart budget management, and automated response workflows, Thumbtack can produce reliable booked jobs each week. Consistent category tuning, filtering unqualified leads, and improving your profile score help stabilize lead flow. When managed correctly, Thumbtack becomes a repeatable, measurable revenue channel.
Can VIIRL improve my profiles on Yelp, Thumbtack, Angi and other lead marketplace platforms?
Yes. We optimize photos, descriptions, service categories, pricing details, service areas, and reputation signals to increase your visibility and credibility. Strong profiles drive more impressions, higher placement in search results, and better lead quality. Profile optimization often improves both ranking and ROI without increasing ad spend.
How important is lead response time?
Lead response time is critical. Faster replies improve your rankings, lower your cost per lead, and dramatically increase booking rates. Most leads choose the first business that responds, and marketplace algorithms reward quick engagement. Automating your response ensures you never lose qualified customers due to slow follow-up.
Does VIIRL require long-term contracts?
No. VIIRL operates on a month to month model with nearly all clients. You stay because the results are strong, not because you are locked into a commitment. This structure keeps our team fully accountable and focused on continuous performance.
Is VIIRL onboarding complicated?
No. VIIRL manages all setup, integrations, messaging, tracking, and optimization. The onboarding process is structured, guided, and simple for your team. We handle the heavy lifting so you can start seeing results as quickly as possible without technical headaches.
What does VIIRL’s pricing look like?
Pricing varies based on services and scope. All pricing is transparent and requires no long-term commitments. We provide clear proposals that outline exactly what you receive so you can make confident, informed decisions.
Does VIIRL offer bundled services?
Yes. Many clients bundle SEO, PPC, website development, CRM integration, and marketing automation. Bundling increases performance, improves attribution, and creates higher ROI because every part of your marketing works as one unified system.
How quickly will I see results from working with VIIRL on paid ad campaigns and SEO?
Paid ads deliver impact quickly, often within days or weeks. SEO typically begins gaining meaningful momentum within 90 to 120 days. Most clients experience strong long-term growth when combining both channels for consistent demand generation.