SEO Services forThe Trades
SEO isn’t just a buzzword, it’s the foundation of online growth. We help contractors dominate organic and AI-powered search so homeowners can find you faster.
Get Found. Get Clicks.Get Booked.
Get Found. Get Clicks.Get Booked.
“Other agencies showed us traffic. VIIRL showed us booked jobs.”
Why Choose
VIIRL for SEO?
Simple. Data-Driven. Results-Focused.
- We Know the Trades
Built for plumbing, HVAC, electrical, roofing, and more.
- We Focus on Jobs, Not Just Keywords
We track how SEO converts into booked revenue.
- AI + Search Optimization
Future-proofed for both Google and LLM-driven AI search.
- CRM Integration
View SEO leads and conversions inside ServiceTitan, Jobber, or Housecall Pro .
“Other agencies showed us traffic. VIIRL showed us booked jobs.”
HowVIIRLSEO Works
Simple.Data-Driven. Results-Focused.
Audit & Discovery
Analyze your site, competitors, and market
Optimization
Fix technical issues, improve content, and target keywords.
Local Domination
Optimize your GBP and city pages
Tracking & Reporting
Show real results. Not guesses.
How Our
SEO ExpertsDeliver Results
Crawlability. Relevancy.
Local Dominance.
Measurable Proof.
We optimize structure, speed, and schema so Google, Bing, and AI-powered engines can easily crawl, index, and rank your content.
Crawlability:
Be Search Engine Friendly
A beautiful website is useless if Google can’t find it. Our SEO experts make sure your site is fully accessible to both users and search engine bots.
We optimize structure, speed, and schema so Google, Bing, and AI-powered engines can easily crawl, index, and rank your content.
We Improve:
- Site architecture & page speed
- Mobile-first usability
- Core web vitals
- XML sitemaps & robots.txt
- Structured data (schema markup)
Request a Technical SEO Audit
How Our SEO ExpertsDeliver Results
Crawlability. Relevancy. Local Dominance. Measurable Proof.
Crawlability: Be Search-Engine Friendly
A beautiful website is useless if Google can’t find it. Our SEO experts make sure your site is fully accessible to both users and search engine bots.
We optimize structure, speed, and schema so Google, Bing, and AI-powered engines can easily crawl, index, and rank your content.
We Improve:
- Site architecture & page speed
- Mobile-first usability
- Core web vitals
- XML sitemaps & robots.txt
- Structured data (schema markup)
Request a Technical SEO Audit
Relevancy: Tell the Right Story
Each page should speak clearly to both customers and search engines. We optimize for search intent, ensuring your content is keyword-aligned, user-friendly, and AI-search ready, helping your site rank higher in the moments that matter most.
We Optimize:
- On-page keywords & metadata
- Content hierarchy & internal linking
- Topic authority & user experience
- XML sitemaps & robots.txt
- Structured data (schema markup)
Relevancy: Tell the Right Story
Each page should speak clearly to both customers and search engines. We optimize for search intent, ensuring your content is keyword-aligned, user-friendly, and AI-search ready, helping your site rank higher in the moments that matter most.
We Optimize:
- On-page keywords & metadata
- Content hierarchy & internal linking
- Topic authority & user experience
Get a Free Content Strategy Review
Local SEO:
Dominate Nearby Searches
Your customers are searching right now, likely within a few miles. We make sure your business appears first in Google Maps and local search results, with optimized listings, consistent citations, and reputation management that builds trust fast.
We optimize structure, speed, and schema so Google, Bing, and AI-powered engines can easily crawl, index, and rank your content.
We Help You Win Local SEO By:
- Optimizing Google Business Profile (GBP)
- Building accurate citations (Yelp, Angi, Thumbtack, etc.)
- Creating localized service pages
“VIIRL helped us rank much higher in local search. Customers literally say, 'I found you on Google.'”
Request a Local SEO Consultation
Local SEO: Dominate Nearby Searches
Your customers are searching right now, likely within a few miles. We make sure your business appears first in Google Maps and local search results, with optimized listings, consistent citations, and reputation management that builds trust fast.
We Help You Win Local SEO By:
- Optimizing Google Business Profile (GBP)
- Building accurate citations (Yelp, Angi, Thumbtack, etc.)
- Creating localized service pages
“VIIRL helped us rank much higher in local search. Customers literally say, 'I found you on Google.'”
Request a Local SEO Consultation
SEO Reporting:
Results That Matter
Every SEO plan includes a monthly report showing:
- Keyword rankings
- Organic traffic growth
- Conversions & calls
- ROI and visibility trends
Frequently Asked Questions
What is included in SEO services?
SEO services include technical optimization, keyword research, on-page SEO, content optimization, local SEO, schema markup, link architecture improvements, and detailed performance reporting. These components work together to increase rankings, traffic, and conversions.
How long does SEO take to show results?
Most clients see meaningful improvements within 90 to 120 days, with significant growth building over time. SEO compounds as content expands, authority increases, and technical enhancements are indexed by Google.
Do you optimize for local SEO and Google My Business Profile?
Yes. We optimize your Google Business Profile, service area settings, citations, customer reviews, and local landing pages. These improvements boost your visibility in local search results and help generate more nearby leads.
Do you provide monthly SEO reporting?
Yes. You receive monthly dashboards that show keyword rankings, traffic, conversions, and overall SEO performance. Reports highlight what improved, what is planned next, and which actions are driving results.
Do VIIRL websites support AI-driven search visibility?
Yes. We structure content, schema, and site architecture for AI search engines such as ChatGPT, Perplexity, Gemini, and other generative search platforms. This increases your visibility in AI-generated answers and summaries.
How do you measure ROI from Google Ads?
We measure ROI by tracking every lead and matching it directly to booked jobs and revenue. This gives you a clear view of cost per lead, cost per job, and true return on ad spend. Our reporting focuses on real outcomes, not just clicks or impressions.
Can you lower my cost per lead on Google PPC?
Yes. We lower CPL by refining targeting, using strong negative keyword lists, improving ad relevance, and optimizing landing pages for conversion. These changes reduce wasted spend and increase lead quality, helping you generate more booked jobs without increasing your budget.
How do I rank higher in Google Search?
Higher Google rankings come from consistent SEO, strong technical optimization, authoritative content, and high-quality local search signals. We improve site structure, speed, keywords, backlinks, and Google Business Profile performance to build long-term visibility for both local and organic search.
How long does SEO take to improve my Google visibility?
Most businesses see early SEO gains within 90 to 120 days, with stronger improvements over six to twelve months. SEO compounds over time and your content, backlinks, and technical improvements continue increasing visibility, rankings, and inbound leads the longer the strategy runs.
Do you optimize Google My Business Profiles?
Yes. We fully optimize your Google Business Profile, including categories, services, visuals, service areas, and reputation factors. A strong profile boosts local rankings, improves map visibility, and increases calls and website visits from nearby customers.
Does VIIRL require long-term contracts?
No. VIIRL operates on a month to month model with nearly all clients. You stay because the results are strong, not because you are locked into a commitment. This structure keeps our team fully accountable and focused on continuous performance.
Is VIIRL onboarding complicated?
No. VIIRL manages all setup, integrations, messaging, tracking, and optimization. The onboarding process is structured, guided, and simple for your team. We handle the heavy lifting so you can start seeing results as quickly as possible without technical headaches.
What does VIIRL’s pricing look like?
Pricing varies based on services and scope. All pricing is transparent and requires no long-term commitments. We provide clear proposals that outline exactly what you receive so you can make confident, informed decisions.
Does VIIRL offer bundled services?
Yes. Many clients bundle SEO, PPC, website development, CRM integration, and marketing automation. Bundling increases performance, improves attribution, and creates higher ROI because every part of your marketing works as one unified system.
How quickly will I see results from working with VIIRL on paid ad campaigns and SEO?
Paid ads deliver impact quickly, often within days or weeks. SEO typically begins gaining meaningful momentum within 90 to 120 days. Most clients experience strong long-term growth when combining both channels for consistent demand generation.
Get a Free SEO Audit
We’ll come to the table with actionable insights you can use with or without us. Whether you decide to partner with VIIRL or not, you’ll leave our conversation with information that will better your business.
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