Track your Multi-Channel Marketing Performance

Picture the bustling digital marketplace of today. Your customers are there, interacting with your brand in a myriad of ways. They might encounter your ads during a quick Google search, amidst their daily scroll on Facebook or Instagram, during their YouTube binge, or even while unwinding with their Smart TV. The interaction can get personal too—they could visit your website, engage in a chat, shoot a text, ring up your phone number, or even take the time to fill out a form. Additionally, your brand’s reputation has a stage on online service marketplaces like Yelp, Thumbtack, Angi, and Nextdoor. But with such a kaleidoscope of touchpoints, decoding these interactions can feel like deciphering a secret code without a key.

Now picture the aftermath of this confusion: your marketing budget spread thin, resources being squandered due to a hazy understanding of which platforms truly benefit you. Underoptimized campaigns result in missed targets, leading to lost opportunities and diminished returns. Traditional tracking tools, despite their promise of data, end up being puzzle pieces without a reference image.

The result? A chasm between collecting data and generating concrete business results, creating a bottleneck for your growth.

Enter VIIRL’s Lead Cloud Attribution, your trusty guide through this maze. This groundbreaking tool does more than just trace the trails of customer interactions across various platforms; it interprets the data to provide you with meaningful insights about how each platform contributes to your business goals. Its standout feature is its unique ability to turn data into action, guiding you on where to channel your marketing budget and how to optimize your campaigns for the best results. Lead Cloud Attribution doesn’t just hand you a heap of data; it helps you turn leads into customers, a winning strategy.

This powerful tool works like an intelligent investigator, gathering millions of data points from popular sites like Yelp, Angi, and Thumbtack. With this valuable data, VIIRL’s system becomes super smart, helping you get the maximum value for every dollar spent on ads, all in real-time. We’re not just watching; we’re actively managing and adjusting the ad budget based on live trends. This real-time responsiveness means you’re always in the best position, even as trends change. It’s like having a vigilant money manager for your ads, ensuring your advertising budget works its hardest for you, 24/7.

Let’s take a deeper dive on how Lead Cloud Attribution could be a crucial ace up your sleeve for your marketing efforts!

How VIIRL helped Horizon Services achieve 16X ROI with Lead Cloud Attribution

Horizon Services is one of the largest and most trusted home services companies in the US, serving Delaware, Pennsylvania, New Jersey, Maryland, and Virginia. They have been in business for over 30 years and have a reputation for providing excellent service. Horizon Services offers a wide range of services, including plumbing, heating, air conditioning, drain cleaning, and sewer repair.

Horizon Services partnered with VIIRL to improve their multi-channel marketing strategy and increase their online leads and bookings. They wanted to leverage VIIRL’s expertise in managing Yelp, Thumbtack, Angi, and more.

VIIRL implemented Lead Cloud Attribution for Horizon Services to track and measure the performance of each channel and optimize their campaigns accordingly. Lead Cloud Attribution enabled Horizon Services to:

• See the full customer journey across platforms, channels, and devices
• Attribute conversions and revenue to each touchpoint along the path to purchase
• Compare the effectiveness of different channels and campaigns
• Identify the best combination of channels and campaigns for each market and service
• Allocate their marketing budget more efficiently and effectively
• Maximize their return on investment

Lead Cloud Attribution gave them a clear and holistic view of how each channel influenced customer decisions and helped them achieve their business goals. It also provided them with actionable insights and recommendations on how to adjust their strategy and allocate their budget for maximum impact.

Horizon Services was able to skyrocket their digital performance month-over-month, achieving a whopping 16X ROI on their digital spend. They also boosted their online leads by 300% and their online bookings by 400%, reaching new heights of customer acquisition and retention. They were able to grow their market share and revenue in a highly competitive and uncertain market, thanks to Lead Cloud Attribution.

How Lead Cloud Attribution can help you grow your business

Are you struggling to measure and optimize your multi-channel marketing strategy? Do you want to generate more online leads and bookings and grow your revenue? If so, you need Lead Cloud Attribution, the ultimate solution for multi-channel attribution and reporting. Lead Cloud Attribution is a cutting-edge system that tracks every touchpoint along the customer journey across multiple platforms, channels, and devices. It shows you the true impact of each channel on your business goals and how they complement each other to influence customer decisions. It also helps you make smarter decisions about how to allocate your marketing budget and get the most out of your investment. With Lead Cloud Attribution, you can take your multi-channel marketing strategy to the next level and achieve amazing results.

Lead Cloud Attribution is not just a tool, but a service. VIIRL provides you with a dedicated account manager who will help you set up Lead Cloud Attribution for your business and provide you with ongoing support and guidance. We also provide you with access to other proprietary tools that no one else has, such as:

• 24/7 AutoResponder: Never miss an online lead again. Respond instantly to inbound Yelp and Thumbtack prospects 24/7/365. Angi Coming Soon!
• Live Agent Assist: Live Digital Experts provide ‘white-glove’ service, while replying near-instantly to online prospects across multiple channels and even book jobs within your current scheduling engine during regular business hours.
• End-Of-Month Boost: Dealers capitalize on depleted competitor budgets and drive down their CPC with a strategically launched ad budget “savings account.”

VIIRL is the world’s premier management agency for multi-channel marketing. They have a proven track record of working with a diverse range of businesses across various industries, such as home services, property management, health & beauty, dental, legal services, and many more. With a team of experts who know how to create and execute effective multi-channel marketing campaigns, VIIRL delivers outstanding results for their clients. Hundreds of clients have grown their market share and revenue with their innovative and data-driven approach. If you are looking for the ultimate partner for your multi-channel marketing needs, look no further than VIIRL!

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Are you ready to take your business to the next level? VIIRL can help. We offer a variety of services that can help you improve your marketing and sales results. Our team of experts will work with you to develop a customized plan that meets your specific needs. We also offer a free consultation, so you can learn more about what we have to offer and see how we can help you grow your business. Contact us today to schedule your free consultation.