VIIRL Wrapped 2024: Innovating Marketing for Home Services
VIIRL Marketing Grows Clients and Revenue for 5th Consecutive Year
Since opening in 2018, VIIRL has grown their customer base to over 600 businesses across the United States. They deploy millions of dollars each month to drive qualified leads for their customers on channels like Yelp, Google, Thumbtack, Angi’s, Networx, Facebook and more. With a core focus on professional services, VIIRL continues to deliver significant value for top industries including plumbing, HVAC, roofing, electrical, painting, moving and more. In addition to the home services sector, VIIRL also supports industries like legal, health & beauty, and other services.
In 2024, VIIRL eclipsed major milestones. Here are some of our favorite highlights:
- Helped over 225 HVAC and plumbing clients
- Generated over $60m in tracked job revenue for customers
- 5.5x average return on ad spend across clients from SMB to enterprise
- 50+ clients with CRM integrations to improve lead management
- Over 250 clients using our lead response and follow-up software
The Numbers That Matter: Record-Breaking Revenue Generated!
In 2024, VIIRL helped generate a whopping $58.4 million in verified job revenue for our clients. Thanks to our deep integrations with leading home service CRMs like ServiceTitan, every dollar is tracked and verified. Across all industries, our clients saw an average 5.5X ROAS (Return on Ad Spend). Meaning on average, every dollar invested in marketing earned $5.50 in revenue!
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Marketing Technology that Makes a Difference
We believe that marketing success starts with a solid strategy foundation. That’s why we expanded to over 75 CRM integrations this year, including powerhouse partnerships with:
- ServiceTitan (50+ integrated clients)
- HouseCall Pro
- Jobber
- Sticky Desk
- Sera
- Hubspot
Our integrations are the backbone of how we track every lead from first click through to completed job. VIIRL’s ability to track leads down to the detail makes for extremely powerful reporting. No more guessing when it comes to marketing ROI. Our clients see exactly where their money goes and how much revenue it brings in.
Automation That Works
This year, we pushed the limits and proved that automation doesn’t mean losing our personal touch! Our systems handled:
- 240,000 calls to our clients
- 250+ locations, 50% of VIIRL clients using our Yelp autoresponder
- 100% response rate
Additionally, 101 of our clients implemented our auto lead follow-up systems. None of their leads slipped through the cracks! We know that when it comes to securing leads and booking jobs, every second counts. This rings even more true for businesses that handle emergency service calls!
Making an Impact Across Industries
Throughout 2024, we managed over $20 million in ad spend across multiple home service industries. Here are our standouts:
- Plumbing: $5.2M in ad spend
- HVAC: $4.5M in ad spend
- Roofing: $430K in ad spend
- Moving: $1.1M in ad spend
- Garage Door: $1.7M in ad spend
With over 400 clients now using at least one VIIRL service, we’ve gathered invaluable insights about what works (and what doesn’t) in home service marketing.
A foundation for 2025
These achievements mean more to us than just an excuse to celebrate. They’re the foundation for what’s coming next! As we look toward 2025, we’re already working on:
- Enhanced automation capabilities
- Deeper CRM integrations
- More industry-specific solutions
- Expanded reporting capabilities
- New tools for even better ROI tracking
More Than Just Marketing
We are overjoyed with the success that our clients have achieved this past year. Every dollar in revenue represents another customer who found the help they needed. Every quick response—another emergency handled with urgency! Every integration means another business owner can spend less time on paperwork and more time doing what they love.
Using custom-built tech and market expertise to help home service businesses grow and provide the best service to their communities is what VIIRL is all about. We can’t wait for what’s to come in 2025!
