What Is a Retargeting Campaign? A Simple Guide for Home Service Businesses
Summary Not every homeowner calls the first time they find you. Someone may visit an AC repair page, compare plumbing…
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Author Profile
Max George
Max George is a digital advertising professional with experience managing and optimizing campaigns across platforms including Meta, Facebook, Yelp, Angi, Thumbtack, and eLocal. His work focuses on helping businesses generate qualified leads, improve campaign performance, and maximize return on ad spend through targeted paid media strategies.
Angi, Thumbtack, and Yelp: How Lead Platforms Fit Into Home Services Marketing
Summary Yelp, Thumbtack, and Angi play key roles in home services marketing, helping homeowners find local service businesses in different…
Why Yelp and Thumbtack’s AI Partnerships Are a Game-Changer for Home Service Marketing
The way homeowners find contractors is changing faster than most business owners realize. It’s not just Google anymore. Increasingly, homeowners…
Why Cost Per Lead Is Not Enough to Measure Marketing Performance
If your marketing report says leads are coming in, but your schedule tells a different story, you’re probably relying too heavily on tracking…
What Are Thumbtack Numbers? What Contractors Should Know About The 2026 Rollout
Thumbtack is rolling out a new lead communication feature called Thumbtack numbers, giving pros a dedicated phone number for each new lead. …
Did Yelp Remove Masked Phone Numbers? What Contractors Should Know (2026 Update)
Yelp just made a substantial but quiet update that could have a real impact on how contractors handle leads. As of April 16,…
AI Is Coming to Google Maps: What It Means for Home Service Marketing
Google Maps is becoming more than just a place to get directions. Thanks to new AI integrations, Maps is quickly evolving into a place where decisions are made. On…
Angi Launches a ChatGPT App: What Home Service Marketers Should Know
What happens when a homeowner asks ChatGPT how much it costs to replace an HVAC system? Until recently, the answer…
Alexa+ Teams Up With Thumbtack: What This New Integration Means For Home Service Businesses
Amazon recently announced new features for Alexa+, a major evolution of Alexa powered by generative AI. Around the same time,…
Back-to-Back Wins: VIIRL is Yelp’s Advertising Partner of the Year Award Again
Another Year, Another Win — VIIRL Named Yelp’s 2024 Advertising Partner of the Year We’re proud to announce that VIIRL…
VIIRL Welcomes New Clients Through Strategic Acquisition of Phoenix Online Advertising’s Yelp Division
We’re thrilled to share some exciting news—VIIRL Marketing has officially acquired the Yelp Division of Phoenix Online Advertising. This strategic…
VIIRL Marketing Awarded Yelp’s Advertising Partner of the Year!
SCOTTSDALE, Ariz., Dec. 5, 2023 — VIIRL Marketing has been awarded by Yelp as Advertising Partner of the Year at the…
Navigating Yelp’s New Features for Home Service Professionals: From Yelp Guaranteed to AI-Enhanced Searches
In today’s digital-first world, the relationship between home service professionals and their potential customers is increasingly mediated by online platforms.…
The Future of Home Service Directories with Angi and VIIRL
As the digital world continues to transform and adapt, businesses across all sectors are required to keep pace. One area…
What is Lead Generation? A Guide for Home Service Businesses
For most home service companies, lead generation is the lifeblood of their business. From Plumbing to Roofing to everything in…
We Spent $10,000 on Yelp Ads: Here’s What Actually Worked (and Why)
How VIIRL helped Parker Eco Pest Control hit a 47% conversion rate $10,000 in Yelp ads sounds risky, but for Parker…
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Where Your Ad Traffic Should Go Summary When a homeowner clicks an ad for AC repair, drain cleaning, roof repair, or electrical…
Local SEO Checklist for Home Service Businesses
Quick View Local search decides which contractor gets the 6 a.m. emergency call. This local SEO checklist for contractors covers…
Does Social Media Matter for Home Services?
7 Ways Social Media Can Help Your Digital Marketing Strategy Summary Does Social Media Matter for Home Services? Yes, social…
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